The Walking Dead: No Man’s Land is a huge licensed property that ties into the TV show. But don’t think you can’t learn some lessons from it. It has great game design at the core, and then layers on a lot of complexity.
Not casual, needs commitment
The game suffers from too much to do after a while. If you want the level of commitment of an MMORPG this is a great game. If you want to play casually for 10-15 minutes at a time this will frustrate the heck out of you.
Watch the video above for some idea of the levels of complexity in the game. I personally loved the cinematography and the characters. The main game loop is a turn based combat system that is satisfying and gory for fans of the show.